Objective
Joli supports the marketing of Microsoft products in Germany, including the new Windows 11, through targeted creator partnerships. Both macro and micro-creators are utilized in the process.

Challenge
The challenge was to effectively leverage both macro and micro creators, coordinating organic and paid content on TikTok to reach a broad audience and achieve rapid follower growth.

Execution
The selected influencers posted organically on their channels, and the resulting content was strategically used as ads on TikTok. Joli spearheaded the launch of the Microsoft TikTok channel for the German market, resulting in quick follower growth and extensive reach across diverse audiences.

Result
The launch of the Microsoft TikTok channel for the German market led to rapid follower growth and significant reach across various target groups.

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Client: Microsoft
Timeframe: Ongoing Activations
Channel: TikTok
Campaign Focus: Performance and Brand Awareness

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