In addition to strengthening the product brand, developing a compelling and authentic employer brand is critical to business success.
Social media can revolutionize employer branding
Strengthening of brand identity
A company’s social media presence is indispensable: users want to look behind the scenes!
of respondents use social media to research potential employers
of respondents found their job through social media.
of respondents want more content about jobs.
of respondents prefer companies that actively engage in employer branding.