Erfolgreicher Deutschland-Launch von Paula's Choice
Task
Joli supported Paula’s Choice’s entry into the German market through the selection and coordination of the best content creators in the skincare and wellness category. The brand’s message and mission had to be communicated authentically to establish and strengthen its presence in Germany.
Challenge
The challenge was to position a brand known for its scientifically-backed skincare products in a competitive market. It was essential to find content creators who could convey the values of Paula’s Choice and generate high resonance within their own community.
Execution
To ensure a successful launch, Joli worked closely with Paula’s Choice to develop a customized social media strategy. The selected content creators were carefully selected to fit the brand’s evidence-based philosophy. Targeted Instagram marketing campaigns and strategic content planning increased visibility and awareness of the Paula’s Choice range.
Outcome
The social media efforts led to a successful market entry for Paula’s Choice in Germany. The campaign achieved a high engagement rate on Instagram and the brand was able to build a loyal customer base through an authentic presentation by the selected content creators. By working closely with creators who are naturally aligned with evidence-based skincare products, Paula’s Choice became a preferred choice for consumers.
– – – – – – –
Client: Paula’s Choice
Timeframe: Ongoing activations
Channel: Instagram, TikTok
Campaign Focus: Brand Awareness & Performance
– – – – – – –
Share