Tiffany & Co: Success Through Social Media Strategy in the DACH Region
Objective
Tiffany & Co. planned the launch of its groundbreaking T1 collection, which reinterpreted and extended the brand’s iconic “T” motif. The brief was to create a deep connection with the target audience while embodying luxury in an authentic way.
Challenge
Joli was tasked with developing an innovative marketing strategy for the launch of the T1 collection. Specifcally, the collaboration focused on increasing brand awareness through TikTok and Instagram marketing in the DACH region.
Execution
Joli carefully selected female influencers and true trendsetters who could authentically represent the values and style of the T1 collection. Through a creative campaign, the T1 collection was positioned as a symbol of courage and strength that inspires and empowers its wearers.
Outcome
The TikTok and Instagram marketing campaigns led to a significant increase in brand awareness for Tiffany & Co. in the DACH region. The T1 collection successfully established a symbol of confidence and individuality, resulting in an increase of demand and positive brand perception.
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Client: Tiffany & Co.
Timeframe: Ongoing activations
Channel: TikTok
Campaign Focus: Brand Awareness
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