Task
Lumas, a company that strives to make high quality photographic art affordable, works with 25 galleries worldwide, both online and offline. Our task was to help Lumas select suitable creators specialized in fashion, lifestyle, and interior design.

Challenge
The challenge was to find artists and creators adept in the desired subject areas whose vision and style matched the Lumas brand. Additionally, the collaboration needed to be authentic and engage the target audience effectively to maximize revenue.

Execution
We carried out a careful selection of artists, who were given the opportunity to choose a piece of art of their choice. This freedom allowed for an authentic integration of the artwork. The campaign was strategically planned to maximize attention and social engagement through targeted communication with the audience.

Outcome
The campaign significantly increased conversions and sales for Lumas, leading to an extension of the collaboration into the UK market. The targeted creator selection and effective audience engagement have proven to be a successful model.

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Client: Farfetch Ltd.
Timeframe: Ongoing activations
Channel: Instagram
Campaign Focus: Brand Awareness & Performance

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