The launch of Tiffany & Co. Lock collection, the company has introduced a new flagship piece to their palette. Inspired by the power of unity, Tiffany Lock is a bold and visual statement about the personal bonds that make us who we are. For this debut line, we selected female and male pioneers and true trendsetters that represent the luxury segment in the most authentic way. The cooperation mainly focused on building brand awareness in the DACH region and positioning the jewellery as the iconic pieces that represent the courage and strength of their owners.