Joli plays a pivotal role in facilitating Paula’s Choice’s mission of promoting the significance of healthy and radiant skin by sourcing content creators whose messaging resonates with the brand’s core values. These creators, handpicked by Joli, effectively encourage their communities to experiment with the brand’s scientifically-backed skincare solutions, seamlessly integrating them into their everyday routines.

In addition to leveraging Instagram as a platform to elevate the Paula’s Choice brand, Joli spearheaded the launch of the brand’s German TikTok channel. With Joli’s expertise in content creation and social media strategy, the brand was able to expand its reach and effectively engage with a wider audience on this rapidly growing platform.