Joli Inc.’s expertise in creating well-performing TikTok-style ads has helped brands such as HelloFresh, the world’s leading meal kit company, burst onto the platform and achieve their brand awareness and performance goals. Joli uses a variety of methods to create content, however for this specific case we shot the HelloFresh ads in our in-house production studio. By working closely with the HelloFresh team, we created the “new reality of home cooking” demonstrating how easy it is to follow a HelloFresh recipe for a tasty and healthy meal. HelloFresh was able to create a series of ads that performed well amongst target audiences, which translated to increased product knowledge and brand love.